In Spanish, hoy means today—a word that speaks to presence, spontaneity, and designing through intuition rather than rigid frameworks. This piece reflects the act of letting form reveal itself, embracing exploration rather than forcing an outcome.
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In 2023, I transitioned to Donde Esteban as Head of Design, where I have been instrumental in shaping the brand’s identity, drawing from Colombian popular culture and joyful, expressive aesthetics. From concept development to final production, my work ensures that each collection reflects the brand’s vision—celebrating vibrant Latin influences within a contemporary fashion landscape.
Donde Esteban
The outcome exists in a space of tension, neither fully organic nor entirely calculated. Garments shift, collide, and distort—some evoking fluid transformation, while others appear abrupt and almost violent in their misalignment. Like the fragmented, inverted figures in Georg Baselitz’s paintings, these pieces challenge perception, distorting proportions and subverting expectations of how clothing relates to the body.
While this section embraces abstraction and experimental construction, it also considers how distortion can engage with commercial viability. Deconstructed silhouettes may deviate from traditional fashion archetypes, yet they maintain a dialogue with the body, ensuring transformation does not entirely compromise functionality. The approach negotiates the balance between avant-garde aesthetics and wearability, proposing forms that feel simultaneously radical and grounded, familiar and unfamiliar.
Challenging traditional silhouettes by shifting, deforming, and reconfiguring elements.
Some pieces emphasize on generating new volumes through material manipulation, texture and tension, while others focus on the sculptural potential of fabric. The resulting forms oscillate between organic growth and architectural intervention, challenging the perception of fashion.
Studies on compression, expansion, and the sculptural potential of garments.